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Abstract:XM unveils a rebranded website, aligning with fintech trends and prioritizing its proprietary app. Discover the shift towards a modern trading experience.
XM has rolled out a modernized website as part of a major rebranding effort, aligning itself with recent trends in the brokerage industry. This transformation brings XMs platform a step closer to the sleek, user-friendly designs of leading fintech companies, appealing to both new and experienced traders.
For years, XMs website design had a more traditional feel, primarily catering to clients who traded through a web terminal. Now, the refreshed design focuses on ease of use and accessibility, reflecting the evolution seen across the brokerage industry. XM joins a growing list of brokers, including Exness, JustMarkets, Pepperstone, and Blueberry, who have all rebranded this year to offer a more modern experience.
One key change in XM‘s approach is its shift from encouraging users to download MetaQuotes software to promoting its proprietary app. When accessing the new website from the UK, users are directed toward XM’s app, highlighting the company‘s investment in its own trading tools. This move also aligns XM’s branding more closely with its sister platform, Trading.com, which has been marketed extensively in the US and UK.
With this rebranding, XM is setting itself apart by focusing on direct engagement with its users, emphasizing innovation and streamlined access to its trading services.
About XM.com
XM.com is a global online brokerage known for its extensive range of financial products and commitment to providing accessible trading solutions. With a presence in over 190 countries, XM delivers personalized customer support and innovative trading tools designed for traders at every level.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
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