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Abstract:Libertex collaborates with Bundesliga Champions FC Bayern for the 'Push For More' campaign, inspiring global confidence and self-belief. This innovative campaign is part of their multi-year alliance.
Libertex, in alliance with the recently declared 2022/2023 Bundesliga Champions, FC Bayern, has launched an inspiring campaign named 'Push For More'. The campaign is intended to encourage and motivate individuals worldwide to operate with greater assurance, faith, and self-belief in order to attain success.
This innovative branding campaign is the inaugural one developed through the utilization of FC Bayern players since Libertex revealed their multi-year alliance in August 2022. Through this partnership, Libertex ascended as the debut Online Trading Partner of FC Bayern for Contracts for Difference (CFD) and forex trading.
The introductory video of the collaborative campaign showcases current FC Bayern luminaries such as Matthijs De Ligt, Eric Maxim Choupo-Moting, and Leroy Sané, all donning the new 23/24 season home kit.
The athletes elucidate how three fundamental principles: discipline, strategy, and skill have propelled them to their current standing. They share how these attributes have driven them to achieve victory collectively as a team and individually both on and off the field. De Ligt highlights the importance of discipline in fostering unity, Choupo-Moting details the significance of strategy in reaching one's full potential, and Sané explicates how skill facilitates finding the “edge” required for success.
The full video is available for viewing on the official websites and social media platforms of both Libertex and FC Bayern.
“Libertex extends beyond a mere trading platform and FC Bayern is more than just a football club,” said Marios Chailis, the Chief Marketing Officer of Libertex. He emphasized the similarities between the two entities and how their first collaboration of this kind helps illuminate these parallels.
He spoke about how both organizations, residing in the exhilarating worlds of football and financial services, share core values such as trust, teamwork, and a winning mentality. The campaign was created with the intention of highlighting the symbiosis between the two brands, aiming to raise awareness for Libertex while leveraging FC Bayern's channels both in Germany and globally.
According to Chailis, FC Bayern exemplifies perfection and success, which Libertex aims to implement for its millions of customers worldwide. Chailis expressed pride in continuing the Libertex partnership with FC Bayern for years to come.
The ongoing sponsorship between Libertex and FC Bayern is slated to last until 2025. The partnership involves various activities such as visibility across FC Bayern's social media platforms, and a presence on the LED advertising boards at home games in the Allianz Arena.
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