Netflix tells employees ads may appear by end of 2022 – NYT

div classBodysc17zpet90 cdBBJodivpReuters Netflix Inc could introduce its lowerpriced adsupported subscription plan by the end of the year, earlier than originally planned, the New York Times reported https:www.nytimes.com20220510businessmedianetflixcommercials.html？searchResultPosition1 on Tuesday.p

pThe streaming pioneer is also planning to start cracking down on password sharing among its subscriber base around the same time, the report said, citing an internal note to employees.pdivdivdiv classBodysc17zpet90 cdBBJodiv

pNetflix did not immediately respond to a Reuters request for comment.p

pThe company last month posted its first loss of subscribers in more than a decade and signaled deeper losses ahead, a stark shift in fortune from the boom it recorded during the pandemic.p

pThe lagging subscriber growth prompted Netflix to contemplate offering a lowerpriced version of the service with advertising, citing the success of similar offerings from rivals HBO Max and Disney.p

pChief Executive Reed Hastings said in Aprils earnings call that the company would “figure out the plan over the next year or two.” p

pNetflix has also said it would crackdown on users sharing passwords as competition and password sharing were making it harder to grow.p

p Reporting by Akash Sriram in Bengaluru Editing by Aditya Sonip

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