简体中文
繁體中文
English
Pусский
日本語
ภาษาไทย
Tiếng Việt
Bahasa Indonesia
Español
हिन्दी
Filippiiniläinen
Français
Deutsch
Português
Türkçe
한국어
العربية
Abstract:11 years of providing brokerage services mark an important milestone for OctaFX.
To mark its 11th anniversary, the global broker OctaFX rebranded, adopting a fresh new look with refined colours, space-inspired elements, and a new logo. Heres the story behind the new design system.
The main concept behind the rebranding is a reflection of the brokers mission: OctaFX exists to ensure everyone can achieve their investment goals. The broker weaved the core elements of its philosophy into a compelling narrative below:
‘We picture goals as stars in the broad universe of finance. Each one represents a unique combination of the needs and desires of a particular person. The journey towards the investment goal isn’t always easy—there are many obstacles on the way. To overcome them, traders need an optimal set of both analytical and financial instruments, as well as a reliable partner. We are here to provide them with everything necessary to make effective trading decisions and achieve investment goals. All the elements of our new design system convey this message in a simple, yet illustrative way, the OctaFX press office commented.
The two orbits forming OctaFX‘s new logo reflect the all-encompassing support it provides for traders on the journey towards their goals. The orbits cross each other in such a way as to create the word ’fx that highlights an important part of the company name.
‘When creating the logo, we really wanted to put all our support, care, and partner-like attitude towards our clients into it. However, we also wanted to emphasise our connection to Forex as a financial market, to which we are proud to serve as a gateway,’ the OctaFX design team explained.
The colour palette of deep blues reflects the confidence we have in our services, while the intense oranges give vibrancy to the new brand design, emphasising the dynamism and readiness to change.
‘Out of a wide spectrum of colours, we chose primarily blue and orange ones, which—in all their diverse and lively richness—we felt were the best choice to represent our brand in the financial world. We knew we could express the manifold nature of OctaFX—at once stable, focused, principled, and flexible, energetic, current—by skilfully combining those colours in our visual communications,’ the OctaFX design team concluded.
The financial world is changing rapidly. New challenges emerge every day, and OctaFX is ready to evolve and transform in response, all to meet and exceed the expectations of its clients. The new branding was created to express that.
Disclaimer:
The views in this article only represent the author's personal views, and do not constitute investment advice on this platform. This platform does not guarantee the accuracy, completeness and timeliness of the information in the article, and will not be liable for any loss caused by the use of or reliance on the information in the article.
Philippine banks introduce PHPX stablecoin, backed by bank collateral, to streamline $9T stablecoin transactions, remittances, and cross-border payments.
Bank of America begins foreign exchange (FX) services in the Philippines, eyeing a share of the $300 billion onshore currency market. Learn about their growth plans.
Tanauan City Police launch “Oplan Bulldozer” to eliminate illegal bookie operations, support legal STL, and boost public welfare funding through PCSO initiatives.
Dubai, UAE — The WikiEXPO Dubai 2024, hosted by WikiGlobal, successfully concluded on November 27, attracting wide attention from the global financial technology sector. The event was co-organized by WikiFX and the Australian Computer and Law Association (AUSCL), with strong support from the Mauritius Financial Services Institute (FSI) and the government of Liberland. Through an innovative hybrid model of online and offline participation, WikiEXPO Dubai 2024 achieved an impressive 1,267,886 online views and gathered 3500+ on-site participants, bringing together 550+ industry leaders and attracting close coverage from over 1300+ global media outlets.