Allbirds vs. Rothy's — we break down which online shoe startup makes better womens flats

Insider Picks writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.Two popular online shoe startups, Rothy's and Allbirds, make women's flats. Ranging in price from $95-$145, they're not a purchase you can simply make on the fly. To help you make an informed decision and buy a pair of flats you'll love, we've compared their most important features, like what they're made of and how they feel. Allbirds Tree Breezers ($95) are soft and cushion-y, with an almost sock-like feel and the added plus of an under-$100 price point. However, if you want more color and print options and a less cushioned (but still comfortable) feel, try one of Rothy's flats ($125-$145). Of all the types of shoes in my closet, the ones I could most easily see myself writing a lengthy love letter to are my flats. Anyone who has ever owned a pair of comfortable flats knows what I'm talking about. They're the easiest shoes to put on and take off, they can work for casual or formal settings, they barely take up any space in a suitcase, and if we're talking about the right pair, they won't make your feet light up with pain every time you take a step. These types of flats aren't easy to find, but we've been lucky enough to have collected some true gems and favorites. Quite a few are made by newer brands, like Everlane and Rothy's. Rothy's has been making women's flats for four years now, and up until recently, was arguably the startup to find stylish and comfortable knit flats.However, in May 2019, a strong challenger by the name of Allbirds entered the ring. Hearing that it was coming out with knit flats of its own, we knew we had to try them out and immediately began drawing comparisons with Rothy's flats. If you're stuck between Rothy's and Allbirds, we've broken them down by a few factors (color and style options, fabric construction, feel, and price) so you can determine which one is best for your use and budget.Our team really likes both so we can't give a conclusive answer on which is better — it all depends on your specific preferences. For a few more women's flats options to consider, check out our guide to the best flats you can buy. Read our full review of Rothy's flats here.Read our full review of Allbirds flats here.Read on for a direct comparison between Rothy's and Allbirds flats below.