Hulu said 65% of live-sports viewers stick around to watch other shows — here's why that matters

{1} 百分之六十五的观看体育比赛的Hulu Live TV观众继续观看Hulu的点播内容库，Hulu执行官周二在纽约举行的一次活动上发言说。这对Hulu有利，因为它保留了按需内容销售广告的所有收入，但只有15％的广告收入来自直播服务。新闻值得注意的是流媒体服务喜欢寻找有效的经济模式。视频流服务Hulu经常吹捧其独特的数字直播电视方式。周二，在由贸易服务台为媒体买家举办的超级媒体服务活动中，Hulu表示65％的现场体育观众继续观看其按需内容库。这对Hulu有益，因为它保留按需内容销售的广告的所有收入，但只有15％的广告收入来自直播服务。 Hulu首席执行官Randy Freer此前表示，这种模式提升了Hulu Live TV的利润率。体育和新闻内容是Hulu Live TV中最大的两类内容.Hulu的高级电视主管道格·弗莱明（Doug Fleming）在交易台活动中发表了讲话，他没有透露Hulu Live TV给公司带来了多少利润增长订阅者可以访问Hulu的整个图书馆。阅读更多：FuboTV在“严重”低估其服务价格后提高了价格，并计划主导数字电视行业.Huulu的用户增长率在2018年和2019年第一季度超过了Netflix.Fleming表示会见广告商不断增长的以编程方式购买的需求，Hulu创建了一个由约14名员工组成的新的程序化广告销售团队。“我们觉得这一切都与选择和控制有关，”弗莱明说。 “自动化是一件事。它不是时尚潮流或潮流，我们不想阻挡它。”Hulu Live TV的观众基数占总数的一小部分 - 约2百万Hulu的总数28据报道，有数百万客户。但近三分之二的客户观看视频点播内容的启示值得注意的是虚拟多媒体 - 视频编程经销商挣扎。数字直播电视套餐曾经被认为是缓解付费电视缓慢死亡所带来的痛苦的一种方式，但它们的利润空间很大，而且它们的增长已经开始放缓。在过去的几个月里，DirecTV Now，FuboTV和YouTube电视将价格提高到每月50美元或更高。 Hulu Live TV每月收费44.99美元，广告收费50.99美元。 {1}{0}{1}

Sixty-five percent of Hulu Live TV viewers who watch sports go on to watch Hulu's library of on-demand content, a Hulu exec who spoke at an event in New York on Tuesday said.That benefits Hulu because it keeps all revenue from the advertising sold on on-demand content but only 15% of the ad revenue it gets from the live service.The news is noteworthy as streaming services like it struggle to find an economic model that works.The video-streaming service Hulu has frequently touted its unique approach to digital live TV. On Tuesday at an over-the-top-media-services event hosted by the Trade Desk for media buyers, Hulu said 65% of its live-sports viewers go on to watch its library of on-demand content.That benefits Hulu because it keeps all of revenue from the advertising sold on on-demand content but only 15% of the ad revenue from the live service. Hulu CEO Randy Freer has previously said this model has boosted the margins on Hulu Live TV. Sports and news content are two of the largest categories of content in Hulu Live TV.Doug Fleming, Hulu's head of advanced TV who spoke at the Trade Desk event, didn't say how much margin improvement the company has seen by giving Hulu Live TV subscribers access to Hulu's entire library.Read more: FuboTV raised prices after 'severely' underpricing its service and has a plan to dominate the digital TV industryHulu's subscriber growth outpaced Netflix in 2018 and in the first quarter of 2019. Fleming said to meet advertisers' growing demand to buy programmatically, Hulu created a new programmatic ad-sales team of about 14 employees.“We feel like it's all about choice and control,” Fleming said. “Automation is a thing. It's not a passing fad or a trend, and we don't want to stand in the way of that.”Hulu Live TV's viewer base is a small percentage of the total — about 2 million of Hulu's total 28 million customers, according to reports. But the revelation that nearly two-thirds of those customers view video-on-demand content is noteworthy as virtual-multichannel-video-programming distributors struggle. Digital live-TV packages were once considered a way to ease the pain caused by the slow death of pay TV, but their margins are horrible and their growth has already started to slow.In the past several months, DirecTV Now, FuboTV, and YouTube TV have increased their prices to $50 a month or more. Hulu Live TV costs $44.99 a month with advertisements and $50.99 for ad-free.

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