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How a former Vogue fashion assistant built Glossier from a small blog to a $1.2 billion beauty business
Abstract：Glossier is now valued at $1.2 billion. Here's how it grew from a small beauty blog into a massive cosmetics company.
Glossier announced Tuesday that it had raised an additional $100 million in funding in a round that valued the company at $1.2 billion, the Wall Street Journal reported. CEO Emily Weiss launched the company in 2014, off the back of a successful blog that she launched in 2010. Glossier has found success in selling makeup directly to customers through Instagram, where the brand has more than 1.9 million followers. Glossier is making big moves to dominate the global beauty industry.On Tuesday, the company announced it had raised $100 million in a funding round that valued Glossier at $1.2 billion, according to the Wall Street Journal. Founder and CEO Emily Weiss started the company in 2014 after running a well-known blog, Into The Gloss, for four years. Weiss has turned traditional beauty retail on its head and cracked the code for selling makeup directly to consumers through Instagram, where the brand has more than 1.9 million followers.See how Weiss built the company up from a beauty blog into a billion-dollar business:
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