Mercedes-Benz sets sunny scenario margin target of 14% by 2025

div classBodysc17zpet90 cdBBJodivpBERLIN Reuters – MercedesBenz raised its margin target in favourable circumstances to 14 by 2025 from a previous target of 10 or higher, the company said on Thursday, as it reorients its strategy towards highermargin luxury vehicles.p

pThe premium carmaker will dedicate 75 of its investments to topend vehicles and its highestselling segment of “core luxury” CClass and EClass models, it said, while reducing the number of entrylevel models to four from seven.pdivdivdiv classBodysc17zpet90 cdBBJodiv

pIt projected a 60 rise in the sales share of its topend models, at 11 in 2019, within four years, with the Chinese market offering the highest growth potential.p

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pp Reporting by Victoria Waldersee, Editing by Miranda Murray and Rachel Morep

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